CONSUMER BEHAVIOR TOWARDS AMUL’S FMCG PRODUCTS. International Journal of Management, Public Policy and Research, [S. l.], v. 4, n. 2, p. 133–156, 2025. DOI: 10.55829/pg5y3t30. Disponível em: https://www.ijmpr.org/index.php/IJMPR/article/view/302. Acesso em: 4 jun. 2025.