ASSESSING THE INFLUENCE OF NUDGE MARKETING ON CONSUMER DECISION MAKING IN E-COMMERCE: AN EXPLORATORY STUDY IN AHMEDABAD CITY. IJMPR [Internet]. 2023 Jun. 30 [cited 2025 Apr. 30];2(2):48-56. Available from: https://www.ijmpr.org/index.php/IJMPR/article/view/154