Vol. 4 No. 1 (2025)

Articles

• A STUDY ON THE IMPACT OF SUBSCRIPTION-BASED MODELS ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO E-COMMERCE PLATFORMS

  Kavit Anjaria, Aayushi Patel

  1-7

  • pdf

• CURRENT STATUS OF NON-PERFORMING ASSETS OF BANKING SECTOR OF INDIA WITH SPECIAL REFERENCES TO CAUSES AND GOVERNMENT INITIATIVES

  Dr. Sukanta Sarkar

  8-19

  • pdf

• EVALUATING THE FINANCIAL PROBLEMS AND PROSPECTS OF MICRO AND SMALL-SCALE ENTERPRISES OF AHMEDABAD CITY

  Ashokkumar Rathod; Jayvirsinh Vaghela, Kuldip Parikh, Nikul Parmar

  20-29

  • pdf

• DIGITAL PAYMENT ECOSYSTEM IN INDIA: A STUDY ON INTEROPERABILITY DURING THE COVID-19 CRISIS

  Princee Gupta

  30-35

  • pdf

• THE IMPACT OF GOVERNMENT POLICIES AND FOREIGN DIRECT INVESTMENT ON THE GROWTH DYNAMICS OF THE INDIAN CONSUMER DURABLES MARKET: A COMPREHENSIVE ANALYSIS

  Mr. Rinkeshkumar G. Mahida

  36-41

  • pdf