MASTERING BITCOINS OVER NEOCLASSICAL WAYS OF INVESTING: A NEW AGE ASSET CLASS

Abstract

Cryptocurrencies are a new era investment as against investments in Neo Classical assets that the World has evidenced since 2009.  India is in its infancy stage for cryptocurrencies since Hon’ble Supreme Court instructed the Reserve Bank of India to quash its 2018 circular that banned the customers who dealt in cryptocurrencies, to lift the ban on immediate basis in March 2021. Bitcoins, being the first ever virtual tremor that the global economy had ever evidenced since the inception of monetary exchanges, is only a symbolic representation of the existing 12000 varied crypto-currencies in 2021-a severe increase from just a handful of crypto coins in 2013 (Natalie zhang, Mac Kenzie Sigalos:2021). This research paper is an attempt to study how cryptocurrencies and block chain technology works,   and the extent to which the New Age Asset Class investment can attract young investors over the Neo-classical ways of Investments. This paper thus is an attempt to explore the fundamental principles behind cryptocurrencies and blockchain technology and to evaluate how these innovations are reshaping financial investment landscapes. The study further analyzes the extent to which these new-age assets attract younger investors compared to traditional neo-classical investment vehicles such as stocks, bonds, and real estate. Through technological, psychological, and economic lenses, this research highlights the appeal, risks, and implications of adopting cryptocurrencies as a mainstream investment strategy.