Vol. 1 No. 2 (2022)

Articles

• STUDY OF CREATION AND DEVELOPMENT OF CUSTOMER BASED BRAND EQUITY AND ITS INFLUENCING DETERMINANTS IN BANKING SECTOR

  Mr. Vivek Jethava, Dr. A. Kumar

  1-5

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• A STUDY ON THE EFFECTIVENESS OF TRANSACTIONAL AND TRANSFORMATIONAL STYLES OF LEADERSHIP

  Mr. Heisnam Lakeshwar Singh, Dr. S. Keshorjit Singh, Dr. Laishram Prabhakar Singh

  6-11

  • pdf

• CASHLESS TRANSACTIONS THROUGH E-COMMERCE PLATFORMS IN POST-COVID-19

  Mr. Shivam Tripathi, Ms. Nirali Dave

  12-23

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• IMPACT OF DIGITAL CONTENT MARKETING ON PURCHASE INTENTIONS FOR ONLINE SHOPPING POST COVID-19 PANDEMIC

  Dr. Twinkle M Trivedi

  24-33

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• MANAGING GLOBAL SUPPLY CHAIN: TRANSFER PRICING ISSUES AND SOLUTIONS

  Dr. Pawan Kumar Chugan, Dr. Nilam Panchal

  34-41

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• A COMPARATIVE STUDY ON ONLINE V/S OFFLINE SHOPPING FOR PURCHASING ELECTRONIC PRODUCTS

  Himanshi Prajapati, Rushil Panchal, Kanica Sharma

  42-48

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• A COMPARATIVE STUDY OF HOME LOAN IN PUBLIC AND PRIVATE SECTOR BANKS

  Snehal Shah, Nikita Lalwani, Diya Modi

  49-55

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• A STUDY ON CONSUMER PERCEPTION ON E-WALLET IN AHMEDABAD

  Snehal Shah, Krunal Rathod

  56-60

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• BEHAVIORAL FINANCE AND ANALYSIS OF INVESTORS BEHAVIOR TOWARDS INVESTMENT AVENUES

  Himanshi Prajapati, Arun Chauhan, Richa Rai

  61-67

  • PDF

• INVESTMENT STRATEGIES AND WEALTH MANAGEMENT

  Kunj Patel, Snehal Shah

  68-74

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• STUDY ON INVESTOR'S PERCEPTION TOWARDS TRADING IN EQUITY DERIVATIVES

  Dr. Nilam Panchal, Parth Langhneja, Jigar Makwana

  75-81

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• USE OF BLOCK CHAIN IN SAFE FINANCIAL TRANSACTIONS

  Dhaval Shah, Yogesh Kharwar, Raj Kaushik

  82-87

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• A STUDY ON CSR ACTIVITIES IN BANKING SECTOR AS A FACTOR OF ECONOMIC GROWTH

  Dharmendra Chavda, Maitreya Acharya, Hard Patel

  88-93

  • Pdf