A COMPARATIVE STUDY ON ONLINE V/S OFFLINE SHOPPING FOR PURCHASING ELECTRONIC PRODUCTS
Keywords:Consumer, Electronic products, Online Shopping, Offline Shopping
Nowadays, online shopping is not a new concept but for few people it is a new phenomenon. Well, shopping is the most used term in everybody’s life, but online shopping is trending in this era. Some get the necessities from shopping, others get something more. It is viewed a way to complete some desire in the mind. If someone wants to talk to their closed one, they can, they see then they can send message free of cost, they can search anything on Google, they can find someone, they can send their love with gifts to their special ones and so on. This is the power of technology enhancement. This study is for shopping of electronic products whether consumer buys it online or offline. With the takeover of online market traditional market has down but some consumers are there who still prefer to shop offline. Electronic goods are the goods which one cannot easily buy from online and hence most of the people prefer offline shopping and some prefer online shopping. The purpose of this whole study is to find out that how many consumers prefer shopping electronic goods online and offline.
Aron M Levin, I. P. (2005). Analysis of preference for online and offline shopping. Journal of electronic commerce research.
Bampo M, E. M. (2008). The effects of the social structures of digital networks. Information systems research.
Chanaka Jaywardhana, L. T. (2009). An empircal investigation of E-shopping. European Journal of Marketing.
dholakia, c. a. (2014). Comparative Study of Online Vs Offline Shopping of Electronic products. Tamil Nadu: International Journal of Research and Scientific Innovation (IJRSI).
Panchal Nilam , Mobile Technology and Behaviour of Women : A literature Review,AIMA Journal of Management Research,August,2017,0974-497,International,Co-Author,Paper in Journal,Journal,Article,,11,Both
Gairola, R. S., & Yadav, H. (2017). Performance of E business in India : A comparative Study.
Panchal Nilam , MOBILE APPLICATIONS AND YOUTH OF INDIA: A REVIEW OF LITERATURE,ECONSPEAK: A Journal of Advances in Management IT & Social Sciences,June,2017,2231-4571,International,Main,Paper in Journal,Journal,Article,5.132,7(6),Both
Tripathi, S., & Dave, N. (2022). CASHLESS TRANSACTIONS THROUGH E-COMMERCE PLATFORMS IN POST-COVID-19. International Journal of Management, Public Policy and Research, 1(2), 12–23. https://doi.org/10.55829/010203
JS, L. T. (1998). „An empirical study on of consumer acceptance of products in electronic markets. Decision support systems.
Panchal Nilam , Operational issues faced by promoters of Business: A survey,International journal of Business Economics and Management Research,,2016,2229-4848,International,,Paper in Journal,Journal,Article,6.614,7,Both
Kaur, S., & Kaur, V. (2018). Comparative study on online Vs Offline shopping. IJCRT.
Mayer, D. a. (1995). An Integrative model of Organizational Trust
Panchal Nilam, Gupta Minakshi, An Analysis of Information System (IS) Success Models, Towards Excellence – An indexed Referred Journal of Higher Education, UGC-HRDC, Gujarat University, Special Issue, ISSN: 0974-035X
Assistant, a. E. (2021, February). Online vs Offline Store: Which One is For You? p. 02.
Malviya, W. M. (2022, March). Despite online growth, consumers still prefer to purchase large- ticket products offline.
Panchal Nilam (2019) , AN ANALYSIS OF PERCEPTION OF CUSTOMERS TOWARDS MOBILE BANKING SERVICES,Research Guru: Online Journal of Multidisciplinary Subjects,June,2019,2349-266X,International,Main,Paper in Journal,Journal,Article,4.081,12
Khatwani, A. (2016). A Comparative study of Online shopping and Traditional Shopping.