COMPARATIVE ANALYSIS OF FIBRE TO HOME SERVICES OFFERED BY AIRTEL AND RELIANCE Jio
DOI:
https://doi.org/10.55829/z2ajjx34Keywords:
Reliance, Reliance Giga-Fibre, Airtel, Airtel V-Fibre, Internet Service ProviderAbstract
In India, Internet services have evolved through time, from slow dial-up connections to rapid optical fiber connections. When various telecom operators' services, such as broadband and mobile telephony, were first introduced and customer adoption was high, most retail rivalries focused on gaining new customers and switchers. As these services have evolved and used, recruiting entirely new clients has become less vital unless and until they discover some further extra benefits in the product or services.
In this research paper, the author is going to investigate the Internet service provider market in terms of fixed-line, specifically optical fiber network, product, price, and competition, such as Reliance Jio and Airtel network for the newly introduced Reliance "GigaFiber" & Airtel "Xstream," as well as customer satisfaction for the new services, using a set of questionnaires that is to be distributed via various social media and other means to determine if Reliance can repeat the previous success.
References
Alom, F., Abdullah, M. A., Moten, A. R., & Azam, S. M. F. (2016). Success factors of overall improvement of microenterprises in Malaysia: An empirical study. Journal of Global Entrepreneurship Research, 6(1). https://doi.org/10.1186/s40497-016-0050-2
Boohene, R., & Agyapong, G. K. Q. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229. https://doi.org/10.5539/ibr.v4n1p229
Jahanzeb, S., Fatima, T., & Khan, M. B. (2011). An empirical analysis of customer loyalty in Pakistan's telecommunication industry. Journal of Database Marketing & Customer Strategy Management, 18(1), 5–15. https://doi.org/10.1057/dbm.2011.2
Leelakulthanit, O., & Hongcharu, B. (2011). Factors influencing customer satisfaction: Evidence from Thailand. International Journal of Management and Marketing Research, 4(2), 67–77.
Oberg, J. (2013). The telecommunications sector. In China's accession to the World Trade Organization: National and international perspectives (Vol. 9, No. 3, pp. 100–103). https://doi.org/10.1002/9780470228371.ch17
Sornapriya, R., & Sathiya, M. (2017). Customer satisfaction towards Reliance Jio network. Asian Journal of Managerial Science, 6(1), 21–27.
Zahoor, H., Chan, A. P. C., Utama, W. P., & Gao, R. (2015). A research framework for investigating the relationship between safety climate and safety performance in the construction of multi-storey buildings in Pakistan. Procedia Engineering, 118, 581–589. https://doi.org/10.1016/j.proeng.2015.08.488
Downloads
Published
Issue
Section
License
Copyright (c) 2025 International Journal of Management, Public Policy and Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
