A STUDY ON CONSUMER BEHAVIOR FOR PALAZZO PANT IN AHMEDABAD CITY- AN IN-DEPTH STUDY

Authors

  • Pratima Rathod Gujarat University
  • Dr. Anjali Gokhru Gujarat University

Keywords:

Consumer Buying Behaviour, Major Brands, Affecting factors

Abstract

Today’s the clothing bazar is changing so fast into the world. The development of clothing bazar in industrialized countries are decreasing, while concurrently, rapid development happens into emerging nations. The determination of this learning is to reveal the comparative noticeable signals as factors of consumers’ Buying behaviour toward Palazzo pant. To the greatest of my information, there is no complete study reportage consequences from Female consumers’ viewpoint concerning their behaviours toward Palazzo pant. The researcher uses survey method with structure questions this research paper. An entire 120 useable respondent’s surveys were accumulated, investigated and organized. The results of this research work exposed that fit of Palazzo pant was the most significant prompt followed by elegance and excellence, whereas brand designations and country-of-origin were comparatively irrelevant. In terms of product indication association, fabric was powerfully correlated with style, comfort and quality. fashion played a more momentous role on Palazzo pant estimation. According to the outcomes of this research work, young female consumers inclined to practise numerous product characteristics to accomplish their existing needs and intellectual ambitions in assessment with Distinguish brands vs local brands.

References

Arunkumar and Meenakshi N., Marketing Management", Vikas Publishing House Pvt. Ltd., New Delhi,

2009. Pg No: 172-178

Churchill G.A. Jr. and Peter J.P. Marketing. Creating value for customers, 2nd edition. Boston, Irwin,

McGraw-Hill, 2010. Pg. No 67-86

De Chernatony L. and McDonald M., Creating Powerful Brands in Consumer, Service and Industrial

Markets, Oxford: Elsevier Butterworth, 2010. Pg. No. 27-30

Keller K.L., Strategic brand management: building, measuring, and managing brand equity, Prentice-

Hall, Upper Saddle River, NJ, 1998. Chapter 4 and 5

David L. Loudon and Albert J. Della Bitta, Consumer Behaviour TMGH, 4th Edition, 2011. Pg. No 12-19

Downloads

Published

13-07-2022

How to Cite

Rathod, P. ., & Gokhru, A. (2022). A STUDY ON CONSUMER BEHAVIOR FOR PALAZZO PANT IN AHMEDABAD CITY- AN IN-DEPTH STUDY. International Journal of Management, Public Policy and Research, 1(3), 15–21. Retrieved from https://www.ijmpr.org/index.php/IJMPR/article/view/54

Issue

Section

Articles